SEO & Website Optimisation

I help businesses improve their visibility in Google search through practical, data-led SEO strategies designed to attract relevant website traffic and potential customers.

Rather than focusing solely on rankings, I look at how people are searching, what information they need and how a website can be structured and optimised to better connect businesses with their target audience.

SEO Services

Depending on your website and goals, SEO support can include:

Keyword research and search intent analysis
On-page SEO
Website and content audits
Page title and meta description optimisation
Website copy optimisation
Local SEO
Internal linking
Competitor and keyword analysis
SEO-focused website content
Blog and article optimisation
Google Analytics and website performance reporting
Ongoing search performance monitoring

My Approach to SEO

Understand your business

The first step is understanding your business, services, customers and competitors. This helps identify the searches that are most relevant to the people you want to reach.

Identify opportunities

I review existing website performance, keyword rankings and competitor activity to identify opportunities to improve visibility in search results.

Optimise your website

SEO recommendations are then implemented across areas such as website copy, page headings, metadata, internal links, content structure and landing pages.

Measure performance

Search rankings, website traffic and user behaviour can be monitored over time to understand what is working and identify further opportunities for growth.

SEO Experience

I have worked on SEO across industries including healthcare, architecture and small business, with projects ranging from individual page optimisation through to broader website SEO strategies.

My work has included keyword research, competitor analysis, website copywriting, technical and on-page optimisation, local SEO, content strategy and performance reporting.

Looking to Improve Your Website's Search Visibility?

Whether you're launching a new website, trying to reach more local customers or looking to improve the performance of an existing site, I can help identify SEO opportunities and develop a strategy suited to your business.

Get in touch to discuss your SEO project.