ABOUT

Samantha holds a Bachelor of Science from the University of Sydney, majoring in Marketing and Psychology, as well as a Bachelor of Advanced Studies with First Class Honours in Marketing. Her academic background in marketing, consumer behaviour and psychology, combined with hands-on industry experience, shapes a thoughtful and strategic approach to digital marketing.

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Based in Sydney, Samantha works across SEO, digital marketing, content creation, social media and website optimisation. Her experience spans healthcare, architecture, hospitality and small businesses, with projects ranging from developing SEO strategies and optimising website content to creating social media campaigns, photography, videography and branded digital assets.

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Samantha has experience with tools including SEMrush, Google Analytics, WordPress, Adobe Lightroom, Canva and CapCut. Her SEO work has included keyword research, competitor analysis, on-page optimisation, local SEO, website copywriting and performance reporting, with previous strategies contributing to significant improvements in organic traffic and search visibility.

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Through Palita Crafted Media, Samantha combines creative content with marketing strategy to help businesses strengthen their digital presence. Whether improving a website's visibility on Google, developing engaging social media content or creating photography and video that showcases a brand, her focus is on delivering practical, tailored work that supports genuine business goals. Samantha values building strong relationships with clients and making the marketing process as straightforward as possible, helping businesses save time, communicate their value and create a stronger presence online.